PANTONE 2017 COLORCAST
PANTONE has unveiled their Color of the Year for 2017: Greenery. At the forefront of color and pattern trends, over the past year Caroline Cecil Textiles has been monitoring the emergence of the green color trend. It was at the center of our recent Tropical Print trend report (click here to read the full post), which outlined adaptations of the trend across the fashion and interiors market segments. From the 2016 Louis Vuitton and 2014 Hermés ad campaigns, to its mass appeal via palm fronds on Instagram, the vibrant and mossy Greenery has been evolving as a dominant color trend for the past few years.
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
The Tropical trend aside, this hue spotlights moss covered walls and ceilings that have been popping up in commercial interiors, the emerging botanical print trend, the English countryside, and French gardens. We look forward to seeing how this vibrant hue evolves from its previous expressions as mint and emerald.
At Caroline Cecil Textiles we are continuously scouring our resources and on the ground in major cities scouting color and pattern trends. Sign up for our newsletter to stay up to speed on the latest. To stay in the know on more emerging color and pattern trends, click here to read our full report.
Written by: Caroline Cecil