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Color is the basis of all design -- be it art, fashion or interiors. This is the founding principle behind Lauren Wager's blog, Color Collective, which today serves as a celebrated online color resource for designers. Previously a Color Designer for Bath & Body Works, over the course of her career Lauren has developed a deep knowledge of color theory. Today, Lauren lives in Columbus, Ohio with her husband and two pups -- Pickles and Tulip. She has a book with her blog's namesake due out in the Spring of 2016 which we can't wait to get our hands on! Scroll down to read more about her work, daily routines, and favorite IT color of the moment.


Tell us about how your blog, color-collective began.
In January of 2010, I started Color Collective as an online color resource for designers. I was working on a project designing patterns and was having a difficult time coming up with fresh, new color combos. I started pulling colors from inspirational images I found on the internet, and thought other people might find the colors and images helpful for their projects as well.

What fuels your creative process?
Every morning I start the day by looking at Pinterest and Instagram. It gives me the perfect inspiration to get motivated, be productive and creative.

Are you an early bird or a night owl?
Neither! I like to go to bed early and wake up late :) I need lots of sleep!

Choice breakfast food?
Chocolate chip pancakes!!! I wish I could eat them every morning.

What's one thing you do every day?
I always drink black tea first thing in the morning.


Favorite color & why?
Ah, this question is so hard! My favorite color is constantly changing, at the moment it’s pale pink.

Tell us about a past project or collaboration.
I recently participated in the 100 Day Project on Instagram. Elle Luna created the project and encouraged thousands of people to get involved - 100 days of making (anything!). I chose to match Pantone chips with everyday objects. It was inspiring, challenging, fun and sometimes annoying too! All-around it was such a cool project to be a part of and I’m glad I hung in there for all 100 days.

Inspiring creative past-time?
Taking the dogs on a morning walk and collecting treasures (leaves, rocks, sticks) along the way to photograph when I get home.


Secret travel destination?
Culebra - a small island in Puerto Rico. There are beaches with white sand, clear water, and absolutely nobody else around for miles.

Keystone fashion accessory in your life?
I am a total t-shirt and jeans girl. Every day.

Underrated or up-and-coming musician you love?
My taste in music has become pretty embarrassing. If 13 year olds like it, I probably do too.

If you are ever stuck in a rut, how do you get the creative juices flowing again?
I go shopping! It helps to step away from my computer and check out what’s new in fashion (and window displays!). I like to see what kind of colors and patterns are trending.


We all derive inspiration from the creative people around us. Whether it be fashion, photography, film, food, writing tell us about an artisan that has inspired you and why.
I’ve been seriously obsessing over The Vamoose, by Kathryn Blackmore, lately. I love the natural feeling her work gives off. Her jewelry is gorgeous and simple with beautiful rocks and pale, earthy color palettes.

Before you leave us, what's one piece of advice you'd like to share with aspiring designers?
Don’t be afraid to go for it! The worst that can happen is it doesn’t work out and you’ll learn something from the experience. The best that can happen is always worth that risk.

Want more? As you may have been able to guess, Lauren's Instagram and Pinterest pages are overflowing with color inspiration!

  • Post author
    Caroline Cecil